Engaging hundreds of Jewish students a year.
The Hillel at Arizona State University engages hundreds of Jewish students a year across the multi-campus ASU system in metro Phoenix. In 2014, as part of an institutional transformation coinciding with the retirement of their longtime rabbi, they commissioned a new logo and then found a graphic design intern—and later contractor—to cultivate it and develop a myriad of needed applications. I'm now in my eighth year with Hillel at ASU, leading their high-power branding needs and getting new initiatives started with fresh looks. Audiences for these communications range from incoming freshmen to donors, alumni, and Jewish leaders in the Phoenix area.